Resource Library

Our dedicated resource library provide guides and resources on a wide range of key issues for growing and scaling SMEs.

The resource library is continually being updated with new content and new topics, so keep checking back to see the latest articles or guides that have been added.

Management resources

Strategic planning

  • Patents
  • Big data
  • Intellectual property
  • Competitive research
  • Cloud computing
  • Strategies for growth
  • CRM for SMEs
  • Using business growth consultants
  • Overseas partnerships
  • Exporting

Capacity planning

  • Creating a brief for marketing agencies
  • Selecting a marketing agency
  • The case for outsourcing
  • Working with outsourcers and agencies
  • Things people will do for a fiver!
  • Collaborate to innovate
  • Managing business relationships
  • Remote working
  • Transitioning to bricks and mortar

Marketing and sales resources

Digital marketing

  • Understanding the user journey
  • Google analytics: a guide for business
  • Making social media work
  • Upgrading your website
  • Turning browsers into buyers
  • Increase online buyer satisfaction through social proof
  • Pay-per-click marketing
  • Getting content marketing right
  • Blogging and vlogging
  • SEO – improve your SEO without developers
  • Webinars
  • An introduction to email marketing

Sales skills

  • Standing out from the crowd
  • Increasing sales
  • What you need to know about solution selling
  • Negotiating a successful sale
  • Irresistible sales presentations
  • Getting to grips with direct selling
  • Get better leads for your business
  • How to measure customer retention & satisfaction

Marketing strategy

  • Market research
  • SMART business planning!
  • Market and customer segmentation
  • Essential tools for your business strategy
  • How to measure marketing success
  • Value propositions – the heart of your marketing strategy
  • Value Propositions – a sales perspective
  • Markets and marketing – how to drive growth
  • Co-marketing

Marketing communications

  • Business networking
  • Telemarketing
  • Why customer engagement is so critical for marketers
  • Affinity marketing
  • Branding your small business
  • PR – creating the perfect media release

Finance resources

Obtaining finance

  • Financing – pros and cons
  • Presenting to investors
  • The pitch deck
  • Introduction to crowdfunding
  • Introduction to private equity

Managing your finances

  • Cashflow : cash is king
  • Managing payroll and PAYE
  • Introduction to management accounts
  • Accounting systems and tools
  • Introduction to cost control
  • How to read financial statements
  • Business profitability
  • Choosing an accountant

New topics

Resources on our two newest topics, HR and Procurement, are now being created.  Every month we update the resource library with new information and detailed guides.

HR resources

Employment

  • Employment law
  • A guide to recruitment for SMEs
  • Induction
  • GDPR and data protection
  • Bullying in the workplace

HR Policy

  • Learning and development
  • Performance management and appraisal

HR in Practice

  • The role of HR in business
  • How to use situational leadership
  • Developing your management skills
  • Developing leadership skills
  • Mentoring and coaching
  • Giving great interviews

Procurement resources

Tenders

  • Useful terminology
  • To bid or not to bid
  • Tenders and proposals – explained

Supply chain

  • Supply chain development