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The public sector spends £200bn on procurement each year, yet in 2017 only 23 per cent of procurement contracts awarded were advertised, marked or identified as suitable for SMEs, let alone smaller suppliers.
There was a time when branding used to simply refer to your logo, letter head and maybe a bit of decoration on your company vehicles. But branding has evolved into something very much more complex and multi-faceted that should lie at the heart of every business.
It’s almost impossible to grow without taking on more people. They should be your biggest asset, but – thankfully far more rarely – can sometimes be your worst nightmare.
If your business is eCommerce-enabled, then conversions are your lifeblood.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before the defeat”
Knowing your customers better can help you get more leads and more business.